Butterflies and Barbells

Time, Schedule, and the Calm
February 11, 2018

Butterflies and Barbells

I can remember the first time setting foot into my college resident gym.  I was nervous.  Mostly because I didn’t know what the hell I was doing or anyone else in the gym.  Plus I wasn’t in good shape!


It was the same way when I first joined LA Fitness years later – and even again when I joined my first CrossFit gym.


Joining a gym with a bunch of strangers is a huge undertaking.  It’s super nerve-racking and intimating to set foot in a new place with new people doing things that you wouldn’t do anywhere else – sweating everywhere, and moving around on the floor in weird positions takes some time to get used to – we have been there!


But, that is why we built Beyond The Box Fitness.  We wanted to create the most inviting and friendly atmosphere filled with judgement free and intimidation free clients who just wanted more smiling faces among them.  We spent time and money designing our entrance (see featured image).  We thought it was important to greet our clients each and every time they entered – an inviting entrance helps t0 do that.

If you’re one of my clients you already know this and enjoy this added perk.


When we were putting the building blocks together for Beyond The Box we thought of things like:

~ No Sweat Intros – 15min sit down conversations with potential new clients before they even try a workout.  Figure out goals, get to know each other and just laugh.  If we laugh at least once during our first meeting with you we know the client will work out well with our community.

~ Greetings –  Each client is greeted with their first name every time they walk through the door.  We aim to know our clients and their lives inside and out of the gym.  We think of our community as a tribe or a family.  So when they come in for a workout, they feel right at home.

~ Positive Client Highlights – we highlight our clients with smiles not ripped hands or torn shins.  Smiles are way more inviting then to see members killing themselves for a workout.  Don’t get me wrong, our clients work their butts off, but that can be intimidating to potential people who are considering us.  Some people might be looking for a place to throw-down and destroy everyone else in the gym – Beyond The Box is not for that person.

~ No Sales just Service – We’re not after the next sale just the next opportunity to serve someone.  We are in this for the long haul so if you don’t like our service then we can go our separate ways.  We’re not after your money, we’re after your love.   We want our members to love our service so much that they can’t shut up about us with their friends.  If you don’t enjoy us, then we don’t want you to be unhappy stuck in a contract with us.  That’s why we don’t do contracts.  Again, we’re trying to build a tribe of like-minded individuals who encourage each other.  Not fill our gym with as many bodies as possible.

~ No Call No Show – When you don’t show, we know!  We don’t forget about you when you don’t show.  Many people have problems with motivation.  So do we!!  So, when you haven’t shown in a week or so, we reach out to those clients.  Make sure everything is ok, and find out if there is anything we can do to help.  We’re like Enterprise – we’ll even “pick you up” – emotionally or physically, we know the benefits of working out and want to make sure you keep showing up.  With a small community like ours, YOU’LL NEVER BE LOST AMONG OUR GROUP!

~Can’t Hide In A Corner – Our gym is small, so if you’ve ever been to a new gym and been shoved into a corner and forgotten about – you won’t experience that here.  We want everyone involved and having fun.  If you’re not, we’ll make every change possible to accommodate you.  Our class sizes are no bigger then 10 people in a class – YOU WILL GET THE MOST BANG FOR YOUR BUCK WITH US.  And, we wouldn’t want it any other way.


Don’t be intimidated by big and scary gyms.  There is a place for you if you’re not looking for that.  And, at Beyond The Box our clients are experiencing these added perks every single day.  Come see what we’re all about.  Schedule your No Sweat Intro today!

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